The team quickly generated a wide range of initial ideas and the chosen route was honed into a final creative solution – ‘Tools’.
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... for design and artwork for large or small businesses
RBS COMMERCIAL SERVICES
In response to the brand proposition ‘Invoice Finance. Sorted’, MCS Organisation & the Creative Studio were asked to devise and implement a new creative strategy. Crucially, the creative route needed to provide a framework for execution across communications to a range of audiences (each needing differing benefit messages), fit within rather than alienate the overall RBS Brand and be delivered fast and efficiently.
All enquiries please call: Derek Randall-Hall on 07973 874543